Options weren’t important to Chapstick, and now the brand is paying a hefty price for being bland. Evolution of Science sells more lip balms per-week than Chapstick, a brand that, for more than 100 years, dominated the lip balm world. The Chapstick brand is so popular; in fact, many refer to lip balm by the brand name. But now that EOS is here, things have changed, and consumers now have a product that is made for their liking, rather than for the simple purpose of preventing dry lips.
EOS lip balm is available in eight fruit flavors that provide the lips an exciting taste of deliciousness with each application. The boring original flavor was all that Chapstick offered for many years, until finally, the just- as- boring Mint and Cherry flavor choices came along. Made with all-natural ingredients, consumers were thrilled with this fact, since the Chapstick product contains many questionable ingredients, including parabens. EOS (https://evolutionofsmooth.com/lip-balm.html) leaves those ingredients out, and puts the goodness in; shea butter and jojoba oil are two of the ingredients that smooth and soften the lips.
When a lip balm company creates a new product, it must be one that consumers want. How can you create a product consumers want? You ask them what they want. You socialize with them. You analyze products. And then, you deliver the product they want and work your way to the top of the game. If EOS is your name, this is exactly how you worked your way to the top in a period of just seven years. Visit the EOS Facebook page for more info.