Category Archives: Business StartUps

EOS’ Journey To The Top

EOS’ Journey To The Top

EOS, also known as The Evolution of Smooth, is the 2nd best-selling lip balm after BurtsBees. The company was launched nearly a decade ago and is now worth over a quater of a million dollars, selling close to 1 million spheres a week at popular retailers such as Walgreens, Target and Walmart. The journey to success was not a smooth ride.

The master minds behind the company are businessmen Jonathan Teller, Craig Dubitsky and Sanjiv Mehra. They saw an opportunity in the lip balm industry to make a more creative product that stood out from more traditional items such as Chapstick and Blistex. They used their own money to start the manufacturing process.

With the help of a clay artist, they created the signature spherical shape that women all over the nation have come to love. It was important to the 3 EOS founders that the product be appealing to all senses, such as taste, smell and look of the product.

Getting EOS lip balms into the shelves of popular stores was not easy task. Male buyers from several retail chains quickly rejected the product, claiming that consumers would rather buy lip balms they were use to, such as Chapstick. However, they were lucky enough to score a meeting a female buyer from Walgreens that fell in love with the product and decided to put it on Walgreen’s shelves,

Sales began to skyrocket and Mehra decided to invest in manufacturing equipment to mass produce the spheres. Today you can see EOS products ( on the covers of the most popular beauty magazines and paparazzi photos of celebrities pulling EOS out of their handbag. EOS has a massive social media following. They send their products to beauty vloggers to review them to help spread the word.

EOS has totally beat the odds in the lip balm industry. For just $3, you can get your hands on one of these awesome spheres right at the checkout counter of your local Lucky Vitamin drugstore.

Equities First Growth

Equities First Growth

There are many people today who need short term financing for a variety of reasons. Just because you borrow money, this does not mean you are broke. On the contrary, many high net worth people have a need for financing in the short term. There are a variety of reasons for this, but it essentially comes down to people needing help with their finances if they are not liquid and they have their cash tied up in a company or investment.

Equities First

When the concept of high net worth lending first started, a lot of people thought that it was a bad idea. However, over the years, Equities First has proven that it truly cares about its clients and wants to help them get to the next level. With all of the changes that have taken place in business, you need to figure out a way to advance this concept in your own life. If you own a business and need cash quickly for whatever reason, Equities First is the company that you should use. This is a company that has always worked with clients to try and help them in their personal life.

Next Steps

The growth of online lending is one of the biggest storylines in the economy. There are a lot of people who are excited about the changes that are coming in the next couple of years. Not only that, but a lot of people are starting to use their services for a number of issues. Even if you have a lot of money tied up in investments or a business, you may have the need to have short term financing. Equities First is a company that is always concentrated on how their customer service can be better aligned to help their customers get to the next level.

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Getting You Up To Speed On Investment Banking

Getting You Up To Speed On Investment Banking

Investment banks and retail banks are two separate entities. While you may think to yourself, that both are banks and do similar things, the fact is that they actually perform very different things in the banking industry. Here are some of the differences.

Retail banks accept deposits from customers. You can deposit cash or a check and have a direct deposit from an employer go to your retail bank. Such banks also allow you to withdraw money from your account through checks, online transfers and cash withdrawals. A retail or commercial bank will also have bank branches with tellers to assist you with your personal banking needs.

An investment bank does not have a branch staffed with tellers. Some do not accept deposits or let you withdraw cash. So what does an investment bank do? The investment bank focuses on investing money and increasing wealth. Investment banks obtain money not through customer deposits, but through investors looking to invest their money and grow their own wealth.

So how do investment banks grow their own wealth as well as those of their investors? One way is through offering investment banking services. They include assisting companies to buy out other firms, helping to restructure corporations and acting as a mediator or middlemen when companies are bought out or sold out. The investment bank charges a fee for these services that is paid by the client companies.

Another way investment banks generate profits is through evaluation services. They determine what the stock of a company is worth. The company pays the investment bank for the valuation service. Investment banks can also act as the seller of company stock and be tasked with finding investment for a startup firm.

Investment Banker Martin Lustgarten

Martin Lustgarten is an Austrian investment banker who has his own investment banking firm. Called, Lustgarten Martin it is a specialty investment firm that targets investments in Latin America. Martin originally hails from Austria. He has resided in Venezuela and holds dual Austrian and Venezuelan citizenship.

Mr. Lustgarten resides in the United States along with his family. Working out of South Florida, Mr. Lustgarten can easily travel back and forth between Latin America and his family in Florida. Martin is fluent in Spanish, English and German. This allows him to connect with investors in the United States, Latin America and his native Austria.

Mike Baur’s SSUF Joins the Fusion with Geneva

Mike Baur’s SSUF Joins the Fusion with Geneva

Acceleration programs for young startups are now the rage in Switzerland, all because of Co-Founder Mike Baur and the Swiss Startup Factory. They have now joined forces with Fusion, another Fintech accelerator program. This amazing and intricate pre-selection process along with startup acceleration, networking, and mentoring is yielding big results for those entrepreneurs that need a hand up with starting their business. Baur and his partners know what it takes to get started, and all have a background in finance which makes the process easier for those who choose to participate with their teams in the acceleration program.


Baur and his other partners are all ex-bankers, and much of their experience in recent years has been with the fintech industry. The industry is growing and it’s great news for Baur and his partners that chose to invest in this new endeavor. While collaboration, an education in legal requirements is important there is another goal at stake. These men want to use the Fusion and Swiss Startup Factory to bring the French and German parts of Switzerland back together.


Each partner has their own goals and ideas about how their acceleration programs should work, yet they have been able to come together and collaborate and share ideas for the betterment of those entrepreneurs that have chosen to be involved. Michael Hartweg, one of Mike Baur’s most renowned partners has vast experience in derivatives, so he’s a big part of the pre-selection process as well as helping to mentor the team members on financial goals and how to maintain financial health throughout the launch of their business.


Every step of the journey has been evaluated and measured by Baur and his team in order to ensure that what they have to offer these entrepreneurs is nothing less than sound advice, and that it’s helpful in getting them to where they want to be as a business. The founder of Fusion, Guillame Dubray says that “Digital transformation is everywhere”, and this is why it’s their time to shine in the fintech industry. Switzerland has struggled for far too long in the area of collaboration, and that is because there are some language barriers in these respective areas. This is another goal of the meeting of the minds for Fusion as well as for the SSUF.


Both teams are excited and have a positive outlook regarding how this could potentially change how the Swiss do business as well as how they work together across the country. Mike Baur along with his team and the team of Guillame Dubray from Fusion have decided that they are going to focus on innovative platforms and driving teamwork from start to finish to foster a spirit of collaboration in how business is done in Switzerland.